Comparing about 30 years ago, 900 million fewer people travelled abroad. That number decreased in 2020 owing to the fact that the COVID-19 pandemic imposed restrictions.
To further illuminate the impact, the fashion industry witnessed a drop of 93% in its economic profit — revenue that would again take you back to the latter half of the 20th century.
Contrarily, the healthcare industry grew to unprecedented levels, with telemedicine soaring high with a whopping 3000% increase from September 2019.
And this might not come as a surprise that the EdTech industry grew exponentially, with more than 1.7 billion people resorting to online education towards the end of April 2020 (Source: UNESCO).
So, when Kirill Pyshkin of Credit Suisse Group says that “we are now at a Netflix moment for education – the point where the traditional education system is about to be disrupted” — he says it right.
When McKinsey & Company’s report highlights that shopping trends have and will significantly change and consumers will prefer digital channels, it hints at an undecipherable market dynamism.
Finally, when UNWTO reiterates that the New Normal is still unknown, they are pushing us to comprehend and consume an online world that will be very different from 2019 and before that.
And it’s safe to say that the driver of this change on the Internet would be content — the subject it is based on, the way it is formulated, and the way it is being pushed through the marketing funnel.
The sweet spot of this content would be a Blog. Since the world has changed, so will the writing.
This Is How COVID-19 Changed Blogging Forever.
A Shift from the Core Industries.
A few days back, a friend of mine who happens to be an experienced travel writer expressed her concern over the scarcity of jobs available in the travel industry.
She elucidated how the advent of COVID-19 pushed many travel writers out of game since the companies cancelled the trips, hotels closed their doors, and people stopped flocking to the travel blogs.
And this change was quite understandable owing to the worldwide lockdown restrictions that were imposed in 2020 (and at present, too, in some states).
Notice the difference in the searches about travel blogs. While the red curve (January 1, 2017 – January 1, 2019) is steady, the blue curve (January 1, 2019 -January 1, 2021) exhibits a steep fall in the searches around travel blogs in
Now, this is indicative of two scenarios.
- First off, people stopped looking for travel destinations since they didn’t plan to head anywhere to ensure their safety during Covid-19.
- Budding bloggers and freelancers didn’t approach the industry for developing their niche in the same.
A Change in the Learning Patterns.
There’s one company that made all the buzz during lockdown — Zoom. The application facilitated seamless video calling when colleges and institutions were being shut, and authorities were looking out for options to sustain the curriculum of students.
Enter Zoom, Google Meet, Airtable, etc., and the world started looking rosy once again, except the method of knowledge exchange and learning changed swiftly.
In the blogging industry, this change was welcomed by articles around EdTech and eLearning. You do know how dominating this niche is, isn’t it?
Since the learning methods have changed, the material for learning has to be altered. And since your blog is the source from which Google adds value to the user, you have to cater to these new methods.
An Inclination Towards Different Subjects.
When I scroll through LinkedIn these days, I see people posting about Freelancing. I see professionals proudly using the words “freelancer” and “freelance” within their profile headlines.
When I scroll through my Google Feed, I see blogs around optimizing the workspace at home, tips for being proactive while working remotely, and tricks to grow the freelance business.
I no longer come across blogs explaining the intricacies of a corporate job. I’m no longer approached by content that speaks about the different managerial behaviors. I’m no longer in contact with the long-list of best practices for sustaining a full-time job for a prolonged period.
As a matter of fact, the interests of people have changed, and that is being complemented by the recommendation systems. The source of these recommendations is Google and Google operates by matching the user intent with the most relevant content.
You know what I’m talking about, right? Subjects have changed thanks to a change in the user intent. Therefore, it’s actually a no-brainer that the blogging industry has shifted its attention to fresh subjects.
The Assimilation of an Entrepreneurial Mindset.
There’s one thing that COVID-19 has taught each one of us — you just can’t have a single source of income all your life. You have to get out there, commit to multiple things, be competent in working them out, and innovate to the utmost level to help yourself survive through the thick and thin.
More and more people are embracing this idea and moving towards justifying their capabilities. They have understood that the entrepreneurial behaviour is the key to success in 2021 and beyond.
The blogging industry is picking up the pace in this regard.
Notice the increase in searches around “online business.” Well, people are trying to figure out a way in which they can emulate the income of their day job. In all honesty, this is the right way to go.
As for bloggers, words and phrases like online business, entrepreneurship, work from home, remote working, etc., are integral to their niche development in the new normal.
Besides, a blog in itself is viewed as a source of income.
In a Nutshell.
Blogging, as a practice, would remain the same, for it depends on the search engine technicalities more than the environment. However, blogging as a career and a blog as the knowledge-base have surely embraced the changes accompanying the New Normal for all the good reasons, of course.
Have you start your blogging journey yet?
Have a question? Let me know.